Retirement.

The best plan

is aligned to you.

Retirement.

The best plan

is aligned to you.

Retire with Confidence

A Smarter Approach to Growing, Protecting, and Enhancing Your Wealth

Your retirement strategy should do more than just sustain you—it should give you financial security and peace of mind for life.

  • Capture market growth without the risk of losses

  • Secure a reliable income that lasts a lifetime

  • Protect your wealth from inflation, taxes, and market downturns

Your future deserves a plan designed for success.

Investing in Retirement Requires a New Mindset

As you enter this next stage, the landscape changes drastically. These risks can no longer be overlooked:

  1. The Unpredictable Nature of the Stock Market

  2. The Persistent Threat of Inflation

  3. The Burden of Taxes

Conventional planning methods simply don’t account for the full picture. And in retirement, the stakes are higher than ever.

The Game Changes in Retirement

Without a strategy to address these challenges, you may face:

  1. The Risk of Running Out of Money

  2. The Risk of Losing Your Lifestyle

  3. The Risk of Not Finishing Strong

Retirement isn’t just about making ends meet. It’s about protecting your lifestyle, ensuring your legacy, and finishing strong for the people and causes you care about most.

The Shift from Growth to Income

Everything you’ve been doing up until now gets reversed:

  • From Receiving a Steady Paycheck to Creating Your Own Paycheck

  • From Fixed Timelines to Unpredictable Horizons

  • From Market Volatility as a Growth Tool to Market Volatility as a Threat

Suddenly, the same tools and strategies you relied on during your working years may feel like a gamble.

Let’s Secure Your Retirement with Confidence

Your retirement isn’t just a phase—it’s your reward for decades of hard work. Together, we’ll create a strategy that ensures your income works as hard as you did, so you can embrace retirement with confidence and purpose.

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The InPlay Retirement Difference

InPlay Retirement Aligns Your Retirement Income Approach to Your Lifestyle

We understand that no single retirement approach is right for everyone. Aligning your retirement income plan to your lifestyle offers confidence and clarity, ensuring your quality of life and peace of mind.

As you transition into retirement, you encounter challenges faced during your working years such as the:

  • Stock markets unpredictable ups and downs

  • Relentless pressure of inflation 

  • Significant impact of taxes

But in retirement, these risks must be addressed in the context of:

  • Longevity

  • Lifestyle

  • Liquidity

  • Legacy

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We empathize with any anxiety the transition to retirement brings

Like you, we hear the noise created by the media and self-proclaimed experts.

Instead of getting caught up in the noise, we focus on a crucial element often missing

from retirement strategies: an approach that aligns your retirement income with your

retirement lifestyle.

The common approach? Withdraw 4% of your assets in your first year of retirement, adjusting for inflation afterward.

But let’s be honest

And it is just common sense.

Retirement requires more than just a plan to "get by." It demands a comprehensive income strategy to navigate the challenges ahead.

Traditionally, wealth management focuses on asset accumulation, leaving retirees ill-prepared for the critical transition from their Growth to Income Stage.

Neglecting to address risks in the context of longevity, lifestyle, liquidity, and legacy leads to costly and ongoing revisions of retirement strategies increasing stress and uncertainty.

But it doesn’t have to be that way.

By addressing these challenges, you can take proactive steps to secure a stable retirement

Mark Sherwin

Meet Mark Sherwin

Your Guide to a Protected Retirement

Mark is your dedicated guide for retirement income planning. With degrees in International Business and German from the University of Florida, Eckerd College, and
the University of Freiburg in Germany, his diverse educational background provides a global perspective on retirement planning.

Over the thirty-plus years in the financial arena, Mark has held numerous certifications and licenses that enhance his ability to assist clients in retirement.

Licenses:

Series 24 Securities Principal License
Series 65 Registered Investment Advisor
Series 214 Life Insurance License

Designations:
Certified Estate Planning Practitioner (CEPP) Focused on effective estate management.
Certified Senior Advisor (CSA) Specializes in the unique needs of seniors.
Certified Wealth Mentor (CWM) Addresses investor emotional and financial behavior for
better retirement outcomes.

Mark Sherwin

Mark has contributed to the field of retirement planning as a faculty member at the Florida Symposium of Financial Planning Professionals (CFPs) and co-authored the Amazon Best Seller "Build Wealth Like a Shark" with Shark Tanks’ Kevin Harrington. Mark is also the author of "Retire Abundantly," which offers principles for a stress-free retirement. Additionally, Mark has created numerous courses focused on advanced tax reduction strategies, approved by the Florida Bar and The Florida Department of Business and Professional Regulation providing valuable Continuing Legal Education for attorneys and Continuing Professional Education for Certified Public Accountants.

With such credentials, Mark is well-equipped to guide your retirement planning endeavors.

As Featured In

Trusted by Industry Leaders and Featured on Renowned Platforms

shark tank
FPA
fobx business
ROTARY international

A Powerful Partnership for Your Retirement Income Strategy

Over the past 30 years, the worlds of investment and insurance have merged in innovative ways. Leading bond and equity index providers have partnered with insurers to develop strategies that offer exceptional advantages for retirement planning.

With these solutions, you can:

  • Experience the upside of market gains without suffering losses

  • Enjoy tax-advantaged growth and income security

  • Transfer stock market risks to insurers for greater peace of mind

A handful of stock and bond index providers that have teamed with insurers include:

By utilizing these protected indices, you can build a resilient retirement income plan that offers both market potential and financial security.

Grow Your Retirement Portfolio While Staying Protected

Enjoy peace of mind knowing your retirement portfolio can grow with the market while remaining protected from losses. Even during market downturns, your investments are shielded—so you can focus on enjoying retirement without financial stress.

  • No Losses During Market Declines – Your portfolio is safeguarded from stock market drops.

  • Tax-Advantaged Growth – You only pay taxes on the gains you withdraw, not on your total portfolio growth.

  • More Wealth for Your Future – A balanced approach ensures lasting financial security.

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Retirement Income Strategy: A Vital Piece of the Retirement Puzzle

In retirement planning, the most powerful tools are diversification and reliable income strategies

Retirement income strategy have become an essential slice of the retirement pie for Americans planning for a stable future. As a key part of a well-structured retirement income plan, these financial tools work alongside other investments to provide long-term financial security.

Unlike traditional investments, retirement income strategy combine insurance and investing in a single, strategic solution—offering both protection and predictable income.

The best of both worlds

retirement incon strategy offer a range of flexible benefits, including:

  • Lifetime income: Annuities offer various guaranteed income options starting immediately or later. With innovation, income can be indexed to inflation or increase with positive market performance.

  • Growth potential: A wide variety of stock and bond indices exist. Protected growth annuities include the benefit of locking in your credited gains, and the contract value will not decrease due to negative market performance.

  • Tax-deferral: Taxes can have a big impact on long-term investment returns, making the benefit of a tax-deferred annuity especially attractive for high-net-worth and affluent investors.

  • Legacy options: Many annuity contracts offer special benefits to provide death benefit protection for loved ones.

" "

THE BEST OF BOTH WORLD

Inplay Retirement Offer a Range of Flexible Benefits, Including:

" "

Lifetime

income

Inplay Retirement offer various guaranteed income options starting immediately or later. With innovation, income can be indexed to inflation or increase with positive market performance.

" "

Growth

potential

A wide variety of stock and bond indices exist. Protected growth Income include the benefit of locking in your credited gains, and the contract value will not decrease due to negative market performance.

" "

Tax-

deferral

Taxes can have a big impact on long-term investment returns, making the benefit of a tax-deferred income especially attractive for high-net-worth and affluent investors

" "

Legacy

options

Many retirement income contracts offer special benefits to provide death benefit protection for loved ones.

Optimize Your Retirement Strategy to Secure and Boost Your Income

  1. Uncover Your Preferred Sources for Generating Retirement Income

  1. Achieve a Seamless Balance Between Your Retirement Income Strategy and Lifestyle

  1. Gain Assurance and Clarity in Maintaining Your Quality of Life

Addressing the new retirement risks gives you confidence and clarity Ignoring the new retirement risks leads to costly ongoing adjustments that increase stress and uncertainty.

Discover a remarkable transformation:

Before Aligning Their Retirement Strategy to Their Lifestyle

many retirees felt anxious about their spending decisions and worried they could jeopardize their future lifestyle.

After Aligning Their Retirement Strategy to Their Lifestyle,

they gained clarity and confidence. They know their investments and income support their lifestyle.

By protecting your income, you will experience:

  1. Renewed optimism about your future

  2. A sense of pride in all you've achieved

  3. Confidence in making informed and responsible choices for your next chapter

You will take control of your retirement lifestyle, ensuring it isn’t left to chance.

Optimize Your Retirement Strategy to Secure and Boost Your Income

  1. Uncover Your Preferred Sources for Generating Retirement Income

  2. Achieve a Seamless Balance Between Your RetirementIncome Strategy and Lifestyle

  3. Gain Assurance and Clarity in Maintaining Your Quality ofLife

Take the next step towards retirement confidence and Staying InPlay

At InPlay Retirement, we align protected growth and guaranteed lifetime income strategies to your retirement

lifestyle, alleviating spending anxiety so you can embrace the future confidently.

Choosing a Retirement Income Approach

As you enter retirement, your financial priorities shift from wealth accumulation to income creation, a critical transition that shapes your future. For success, you must feel comfortable and confident in your retirement approach.

Protected Growth and Income

As retirees look ahead to their financial futures, it is crucial to prioritize stable investment growth and establish dependable income sources throughout retirement.

As retirees look ahead to their financial futures, it is crucial to prioritize stable investment growth and establish dependable income sources throughout retirement.

Guaranteed Lifetime Income

Integrating guaranteed lifetime income into your retirement empowers you to enjoy newfound freedom to spend your hard earned wealth confidently.

Integrating guaranteed lifetime income into your retirement empowers you to enjoy newfound freedom to spend your hard earned wealth confidently.

© 2025. Inplay Concepts Inc. ALL RIGHTS RESERVED

Training

Learn and practice the words, language stories and questions to communicate and sell complex financial instruments to the clients who need them the most. Real time solutions to handle every objection, close every case.

Coaching

Prepare for specific client meetings and cases with Coach Tom Hegna, and get set up every week to sell the best insurance and annuities programs for your clients so you can help them retire happy.

Education

Private member access where prospects and clients can go to understand the latest math and science for using life insurance, annuities and long term care insurance in their retirement planning to create an optimal portfolio.

Easy access at your fingertips 24/7 from any web enabled device

It's all here: Training to help you with your skills. Coaching for pre-meeting preparation. Education for your clients.

Tracking and analytics to gainImage the intelligence you need to win.

Real World.

There are optimal ways to communicate, educate, overcome objections, close, sell and write policies. These aren’t just idea’s. These skills, techniques and methods have been carefully curated from the very best and put to the test. They are based on actual real world experiences, thousands of transactions, and backed by math and science.

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MEMBERSHIP INCLUDES

  • Daily skills training and motivation

  • Weekly virtual pre-meeting and post-meeting coaching

  • Tom’s best closes and techniques for overcoming objections

  • Tom’s best words, questions and language for presenting annuities and life insurance products

  • Fast start kick off call to get you winning with the program

  • Provision private member access for you best prospects on Retire Happy U

  • Manage your private members, and use in depth analytics to gain insights

  • Special webinars throughout the year

  • Access to toll free number for assistance

  • Annual economic commentary

  • Annual updated Social Security Guide for Clients (PDF)

  • Retirement Alpha Guide (PDF)

  • Full-length "Don't Worry, Retire Happy! Seven Steps To Retirement Security" PBS Special (video)

  • Full-Length "Tom Hegna Talks About Guaranteed Lifetime Income" (video)

  • 24/7 access from any web enabled device

  • Hegna's Hotseat monthly perspective on the financial services industry

  • Official Tom Hegna Certification upon successful program completion

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